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Switch or retire a custom domain

Move your store to a new domain and keep the old one redirecting for a year.

10 minUpdated Oct 8, 2026

Open in your admin

On this page

  1. 01Before you begin
  2. 02Switch to a new domain
  3. 03Retire, or remove?
  4. 04Removing your primary domain
  5. 05Tell search engines
  6. 06What's next
On this page6 sections
  1. 01Before you begin
  2. 02Switch to a new domain
  3. 03Retire, or remove?
  4. 04Removing your primary domain
  5. 05Tell search engines
  6. 06What's next

Before you begin

  • The new domain, bought from a registrar, and access to its DNS settings.
  • Keep the old domain's DNS records in place until the switch is done.

Switch to a new domain

  1. In your admin, open Domains (admin page).
  2. Tap Switch domain.
  3. Type the new domain and tap Add domain, or pick one you already added.
  4. Add the TXT record shown at your registrar, then tap Verify now.
  5. Add the record shown to point the domain at your store. We secure it automatically, and the page updates while you wait.
  6. Tap Make primary.
  7. Tap Retire the old domain (recommended).

Note

You can make a domain primary before it is secured. Until it is, links and search engines keep using your current address, and they move to the new domain on their own once it is secured.

Retire, or remove?

  • Retire keeps the old domain sending every visitor and link to your store for 12 months. We email you 30 days and 7 days before it ends. You can keep up to 5 retired domains, and they do not count toward your connected domains.
  • Remove stops the domain immediately. Links to it show "store not found".

To retire a domain later, tap Retire next to it. A retired domain is listed under Retired domains, where Bring back makes it a working domain again.

Warning

Keep the old domain's DNS pointing at your store while it is retired. If you point it somewhere else, it stops redirecting and is removed.

Removing your primary domain

When you remove your primary domain, your built-in address becomes primary. If you have another connected or retired domain, you can make that one primary instead from the same dialog.

Tell search engines

  1. Add the new domain as a property in Google Search Console.
  2. In the old domain's property, run Change of Address to the new domain.
  3. Submit the new domain's sitemap: your domain followed by /sitemap.xml.

Also update Meta domain verification, Google Merchant Center and the website address with your payment gateway.

What's next

  • Connect your own domain
  • Change your store address

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Still stuck?

Signed in to your store? Tap the ? at the top of your admin to ask for help or open a ticket. Not a merchant yet? Contact us.

On this page

  1. 01Before you begin
  2. 02Switch to a new domain
  3. 03Retire, or remove?
  4. 04Removing your primary domain
  5. 05Tell search engines
  6. 06What's next
On this page6 sections
  1. 01Before you begin
  2. 02Switch to a new domain
  3. 03Retire, or remove?
  4. 04Removing your primary domain
  5. 05Tell search engines
  6. 06What's next
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